June 9, 2011

High Price Alerts (6/7-6/8)

We had our first high price alerts with the new price threshold over the past couple days as temperatures reached well into the 90s. Three straight days of high temperatures in the middle of the week is a recipe for high prices. Prices topped out at 10 cents per kWh from 1pm-5pm on 6/8. This is just about the highest price  we saw in 2010.

Don't forget about pre-cooling! The best way to shift your usage away from high prices. http://www.powersmartpricing.org/tools/summer-tips/precooling-your-home/

Unfortunately we had some technical glitches with our email alert system and some of the alerts were delayed. We apologize for the inconvenience. We are working with our technical provider to ensure that this will not happen again.

The website also reached highs in web traffic. Tuesday June 7th, and Wednesday June 8th, had the highest visits to the PSP website ever. Clearly our participants were reacting to the high temperatures and prices to seek our more information. The behavior of how customers react to high prices is a key topic of conversation to the ICC and other public utility commissions around the country as they are trying to determine the value and benefit of dynamic pricing programs. PSP customers are cutting edge, smart and proving again and again that dynamic pricing "works."

It looks like some cooler weather is moving in and the prices have dropped a little as well. Look for even lower prices tomorrow and through the weekend.

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