Sorry if I ruined some of the suspense. I know half of the viewers who watch the Super Bowl are more interested in the commercials. Well, here's the spoiler:
GE is shelling out the cash for a 30 second spot on a Smart Grid. The ad will show "a dancing Scarecrow and will discuss a smarter, more efficient, and sustainable electrical energy grid." (If only our grid had a brain.)
The goal here is to raise public awareness. GE makes just about everything and that includes the parts needed for an upgrade to the transmission grid. So when Congress puts in the spending for a new grid, the public will know what they're talking about.
We all know the benefits of a smart grid. Power Smart Pricing customers have been able to benefit from one of the improvements that comes with this system, variable pricing. Once further investment and improvements are made the rest of perks will follow: few power outages for a shorter period of time, less transmission loss, and easier movement and usage of renewable energy sources.
It will be interesting to see if this type of ad is on its own, or if there will be others advocating various energy issues.
Photo courtesy of GE.
GE's Ecomagination site.
1 comment:
Cool blog, this years game will rock. Check out my blogs and let me know what you think!
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