GE Continues Smart Grid Push

GE has launched a new website called itsyoursmartgrid.com.  Ever since their very inventive "If I only had a Brain" Super Bowl ad GE has led an engaging marketing campaign informing the public on the benefits of a smart grid. I could go on, but no one says it better than our own Anthony Star, "The easily understood, educational content on itsyoursmartgrid.com provides information in a simple, straight-forward manner that I've yet to find elsewhere on the Web."

Anthony is the Director of Policy and Evaluation here at CNT Energy and much of his recent work has been centered around shaping future smart grid policy in conjunction with many of the leading professionals in this emerging field. Over the past week, this influential conversation has taken place at the premier smart grid conference called Gridweek in Washington, DC. Keynote addresses were given by Secretary of the US Department of Energy Stuven Chu, and Secretary of the US Department of Commerce Gary Locke.

While experts of energy and policy can discuss the finest elements of the smart grid for an entire week using the latest industry terminology, it takes an entirely different effort to communicate its potential to the average person. GE has continued to refine and enhance its message using the web to engage potential users of this technology about its many benefits. Check out the GE's video accompanying the launch of the website.



Learn (much) more at itsyoursmartgrid.com.
GE's official press release.